Florence

Charming, cozy, beautiful and inspiring

Florence, or Firenze, is the capital of the famous Italian region of Tuscany. It is one of the most visited cities in Italy, attracting approximately ten million tourists every year.

​

There are so many impressive attractions to see in Florence that you could argue that the entire city is a museum and as such is also on the UNESCO World Heritage List: the Duomo or Santa Maria del Fiore, the Palazzo Vecchio among other palaces, The Galleria degli Uffizi or the Ponte Vecchio.

​

Florence also benefits from the presence of a strong fashion district. Prime luxury brands (Roberto Cavalli, Salvatore Ferragamo, Gucci, Emilio Pucci) are based in the greater Florence area.

Heavily dependent on tourism, Florence benefits from being centrally located in the coutry and is widely visited by groups touring Italy. Other notable cities for tourists around Florence are Pisa and Siena. However, the region is also known and loved for its landscapes, traditions, and history. Home to the famous Chianti wine, large vineyards form a central part of the scenery with small authentic villages also attracting tourists.

A relevant portion of the international tourists are also attracted by the several events Florence hosts every year. Moreover, the recent renovation of the Congress Centre is likely to benefit the growth of the MICE market in the city.

​

​